This focus on character ethics is part of a concept Covey calls the “Inside-Out approach”: we must work on our character first (the 'inside') before we can start to effectively influence others or see the positive manifestations in our life (the 'outside'). This is in contrast to “personality ethics” which Covey defines as quick fixes, shallow aphorisms and public image techniques (the sorts of things espoused by most self-help literature). Character ethics are “timeless principles” like integrity, fidelity, courage and justice. To this end, Covey champions a “character ethic” approach to life. Covey follows that in order to change our reality we must change our underlying beliefs. The book opens with the assertion that perception shapes reality.
Covey (1989) is a modern classic in the self-improvement genre.
The 7 Habits of Highly Effective People by Stephen R.
